That giant beam is home to an equally-giant "thank you for shopping Safeway" sign. This has to be the largest Lifestyle thank you sign I've ever seen, dwarfing the actual department signs in this store! In the background, you can see the checkouts in the addition section on the far side of the entrance; I suspect the whole area would have once been filled with checkouts before Safeway (and most stores) cut back on those dramatically in recent decades.
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