This store is one that no longer has Fresh Fare decor, though the decor package we're about to see has sometimes been unofficially called "Fresh Fare 3.0" because it initially appeared at Ralphs Fresh Fare stores and has a significant amount of Fresh Fare branding. (Ralphs is well-known for being Kroger's testing chain for new decors; in addition to this package and both of the previous Fresh Fare versions, Bountiful and Urban Mix both debuted at Ralphs Fresh Fare locations and Neighborhood was initially used at standard Ralphs stores.)
Ralphs is always the trendsetter for sure! Excited for this store.
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