The new decor here is a bit of a mystery, only being known to exist in two Ralphs stores (though I've found evidence that some other divisions are at least considering to use this package), and appears to be officially named Reclaimed. This decor has quite a different look to other recent Kroger packages, and was designed by a different company, too --
Collective Charrissesin, rather than D|Fab, which has been the designer of most Kroger decors.
Ah -- I guess it must not have clicked with me when you shared that link before that this isn't D|Fab! Interesting. Still love all the great images at that link.
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