One of the stranger changes from Lifestyle v2 is that Pavilions Lifestyle uses plain department names rather than the "poetic" (for lack of a better word) ones that Lifestyle was known for -- for example, "Wine & Spirits" versus "World's Finest". That feels a little backwards to me, but I will never understand the psychological elements of retail design. Apart from that (and the unusual green color of the beer cases, making them look like they belong at Fred Meyer instead), this feels like any other Safeway liquor aisle, complete with an imposing wall of tall, locked cases.
Definitely feels like we're in an alternate universe with this store!
ReplyDeleteIt really does!
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