I always like the way Colorful Lifestyle dairy departments look, with their two-tone blue color scheme, and the fancy Pavilions Lifestyle one here looks particularly nice! Another odd difference between this package and normal Lifestyle v2 is how the letters are profiled and not just flat cutouts -- these look closer to Lifestyle v1 letters, apart from being all uppercase and in a serif font.
In many ways, I'm quite used to Colorful Lifestyle v2 so this isn't a strange look to me, but the strangest part is the all-caps serif typeface used here. It looks a bit strange, but then again, I think the all-lowercase typeface used by Lifestyle v2 is also quite strange. It's all or nothing with Safeway! The metallic look is also a bit jarring with a relaxed design like Lifestyle, but in a way, it is pretty neat. I think I prefer the regular names than the 'poetic' Lifestyle names.
ReplyDelete