Yet another look at the Fresh fence

I don't know why, but I feel like this blue color is kind of a weird fit for the produce department. I feel like it kind of clashes with the natural colors of the products on display. Does anyone else get this, or am I just crazy? 😉 And yes, I get that they're doing this because Walmart wants everything to be blue these days, even the pickup section and Neighborhood Markets, which they had put a ton of effort into branding with orange and lime green colors, respectively, over the better part of the last decade.