Who names their clothes store "Basic Wear"??

 

There are a lot of weird clothing store names out there -- Wet Seal and Box Lunch are some that come to the top of my mind -- but at least they're normally weird in a memorable way. Then you have Basic Wear, which is bizarre in a boring way, so much so that I'm not entirely convinced this is actually a real business. It has a Google Maps listing, but with absolutely no reviews, something I've never seen before (despite this store having supposedly existed for several years); I can't find any other web presence (which isn't surprising since a name like Basic Wear is practically unGoogleable). This feels like something you would see in the background of a rendering of a development project, not a real-life place!

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