As you'd expect from the exterior, Loblaw's main store brands are plastered all over the interior too, starting with Joe Fresh in the clothing department. I wasn't paying that much attention, but I think virtually everything in this department is store brand, similar to Kroger with their Dip brand. The clothing department is definitely nowhere near as fancy as what you would find in a place like Fred Meyer or even Target, without anything really setting it apart from the rest of the store (though the clothing racks aren't the ultra-cheap chrome kind, at least).
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