Why can't Safeway match wood finishes??

One of my biggest gripes about Woodgrain Lifestyle (beyond just not liking the roughcut wood style in general) is how Safeway can never pick one wood style and stick with it. The finish on the signs doesn't match the lighter finish on the sign band on top of the cases, which doesn't match the grey finish on the produce cases themselves (which is actually different from the standard Lifestyle finish -- I guess they replaced the cases and still didn't match them to anything), which is different from the cherry finish in most of the service departments (which is visible on the bulk displays in the background). I guess that's one positive to skipping the woodgrain flooring -- if that was here, there would probably be five completely different woodgrain looks going on in one small space!