Dairy blue

Past the meat counter, the back aisle opens out into a fairly typical dairy alcove on the bakery side of the store. (There is no pharmacy here, which is a little odd, but the oversized CVS on the other side of the shopping center probably has something to do with that.) Somewhere around here is where the expansion area starts, but there's no particularly obvious sign of that inside the store. 

This seems like a good time to talk about the aisle markers, which are easily one of my favorite things about Ultra-Premium. They follow the same basic template as most of Safeway's designs since Lifestyle v2.1 circa 2011, though they have only 5 category slots rather than the typical 6, perhaps due to the oversized circle (in a very nice two-tone blue color scheme) around the aisle number. They have a definite California/tropical flair to them, which fits in quite nicely with the SoCal and Hawaii stores where this package was first used; it seems like a bit of a stranger choice in places like Chicago where Jewel-Osco uses this package, but they still look quite nice regardless.