As I mentioned earlier in this set, Safeway Canada's branding is largely frozen in time from 2013, including their continued use of the Ingredients for Life slogan. (Sobeys seems much less interested in standardizing branding across their various chains than, say, Albertsons or Kroger down here.) That being said, I don't believe Safeway ever actually used the slogan as a decor element as Sobeys did here! And the slogan aside, the lettering itself looks quite sharp too, reflective black 3D letters with red edge trim.
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