Going oval

I swear QFC has endless variations on how their logo is presented on their stores' facades! This version, with individual letters stuck within an oval frame, is completely unique to this store as far as I know. Just for fun, here are some pictures of this store and surrounding shopping center in 2003; page 13 shows that it previously had an oval illuminated sign within the frame, which is slightly more standard and also weirder to see at the same time.