That font looks rather Safeway-like

 

Right inside the main entrance, Sprouts starts off with a little bit of the pretentiousness I'd expect from a natural foods store, referring to itself as a "healthy living journey". Luckily, on the whole, Sprouts isn't an overtly upscale store of the Whole Foods type, and is honestly the type of store that I would be happy to shop in if I needed specialty natural items; I just felt this slogan was a little much. 😉

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