Stepping inside, we finally get a glance of the Artisan decor itself! And we're not off to a great start -- I'm never a fan of script fonts like this, and the orange/brown wall color is... not great. (I'm also never a fan of the Kroji ad campaign, but that's a different issue.) They did leave some relics, though -- the welcome and safety first posters hiding behind the random stuff.
I remember when Albertsons used to put those safety "Buckle Up" posters in a very prominent spot at the entrance of the store back when they were in Houston. I always found those posters to be mildly off-putting, but I suppose these stores have to put them up for liability purposes. The infant used in those Albertsons posters must be in their 30s now! That thought is even more off-putting, lol.
ReplyDeleteSpeaking of liability, I wonder whose idea it was to put the fire extinguisher arrow a solid foot or two away from the fire extinguisher. If someone follows that arrow during a fire, all they're going to get to help them is a Kroji, lol.
I'm also not a fan of the Krojis. Well, I suppose they're fine in print form like this, but I don't like their TV/radio ad campaign featuring the Krojis. I'm still trying to understand what 'fresher than fresh' means, lol.
Interesting -- I've only ever seen signs like that in Fred Meyer! I don't remember ever seeing them in the Albertsons I visited growing up.
DeleteI was going to say something in the description about the Kroji sign blocking the fire extinguisher, but now I see that it is visible, just in the wrong place! I'm surprised they were able to pass building inspections like that... but building inspections are probably a bit more lax than they used to be due to COVID (that's a scary thought...).
I've pretty much only ever seen the Kroji in print ads like this -- I don't watch TV or listen to the radio, so I only would see TV ads if I'm somewhere that it happens to be on. So I don't really have an opinion on those forms, but the whole Kroji concept is just not my sort of thing.
You're not missing anything by not seeing those Kroger Kroji TV/radio commercials. Well, you are missing something, but what you're missing isn't what you want to see, lol. At least I don't think so. I don't watch much TV, but it's hard to avoid Kroger commercials around here as you can well imagine.
DeleteI'm not sure how that fire extinguisher situation passed inspection! It's a very odd situation. Hopefully they don't run into any problems because they did things that way.
As for the Albertsons 'Buckle Up' signs, I just clicked on a bunch of random AFB Albertsons posts to see if I could find one and...yes!...AFB has come through once again! Here's a photo of the sign. You would remember if you saw these signs, lol. https://4.bp.blogspot.com/-1f9EzO-TN9o/WaW-ChWBqtI/AAAAAAAAFsE/mCu1CAF8fTky9Onws1UX7Cm43t2xBom_QCLcBGAs/s1600/Photo%2B13.jpg
Funny enough, the font and color in the vestibule like this are actually some of my favorite Artisan elements. I'm not a big fan of the package overall.
ReplyDeleteHa! I'm really not either, to be honest.
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