It's a bag

Oh look, another branding decision that seems awfully Trader Joe's-like: goofy store-brand product names (in this case, "It's a bag of restaurant style tortilla chips"). I wonder what happened to New Seasons' store brands after the acquisition. I also found it quite interesting how they referred to this as a "partner brand", even though these things are clearly New Seasons branded -- I'm not sure if this is how they actually referred to their store brand, or if these things just ended up under the wrong endcap sign during the closing sale.