Strange wording aside, one thing I really liked about this store's decor is the use of descriptive names for the aisles. I've always liked it when stores do that -- it used to be standard at Safeway, but they dropped it a while back, and I'm not aware of any other major stores that do something similar. It's pretty brave of them to print the aisle name directly onto the aisle marker instead of using a removable plaque, though -- no accommodation for major resets here!
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