It appears that the liquor department here was modified at the last minute to be an enclosed department walled off from the main salesfloor, as Fred Meyer has done in several other recent remodels -- though then again, there's quite a bit of beer visible hear outside of the main liquor space, so who knows what they were trying to do. Anyway, as is unfortunately common with these remodels, the "Beer & Wine" sign is rather awkwardly placed, blocked from view from any vantage point outside of the liquor department itself (which I'm still rather hesitant about visiting in stores like this where it's separated off and has a dedicated employee at the entrance).
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