Something tells me this balloon arch was designed for higher ceilings

Finally, after looping around, we come to the actual store entrance. If I found it this unintuitive with a giant red balloon "arch" over the door, I'm sure it must be even worse normally! I assume the arch is a grand opening thing (the only grand opening thing I could find), but I suppose it could also be part of the massive amounts of Christmas decorations at this store. (There's a reason I have this set scheduled around Christmas!)