All of the local produce ads have a different meaning when you're in a town surrounded by farms! In fact, this appears to be the closest Safeway to Wapato, the town featured in the poster on the right (though sadly, Inaba Farms, the company featured, no longer seems to exist). These posters are from the first Art of Fresh campaign, which was revived a few years later to replace Sincerely. It seems to have since been retired a second time, at least in the Seattle Division, which is not currently running any sort of themed marketing campaign.
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