The actual dairy decor hangs above the rather small reach-in case. I have to imagine there's more to this dairy department somewhere within the aisles since this is rather minimal! The decor here is rather minimal too -- the backdrop is fine, but the corrugated metal letters on a blank grid background is a very odd choice and not the most legible.
"Fresh from the Farm" seems almost like a Safeway-esque Lifestyle slogan, but they've swapped the fields for the farm! Also, that serif orange lettering at the top is very similar to the lettering Safeway stores used in the 1970s! That is probably just a coincidence though.
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