But we'll put all of that aside as we focus on the inside. This store is part of a long-running Kroger tradition of testing out higher-end decors at Ralphs and QFC before bringing them elsewhere: Fresh Fare, Bountiful, Fresh Fare 2.0, Urban Mix, and Reclaimed all started at Ralphs, and all but FF2 and Reclaimed expanded to QFC pretty much immediately. (Neighborhood followed the same path, despite being a low-end package; Script may also have originated with Ralphs but never made it to QFC.) That tradition seems to have died out in recent years: Artisan debuted in the southeast, while the new Fresh for Everyone package appears to have initially been tested with Fred Meyer and some unknown Kroger-branded division based on the early renderings I found. (Though neither fit in the higher-end category: Artisan was originally a large-store package, like Banner, and Fresh for Everyone would appear to be a lower-end design.)
I'm a bit surprised to see the gates here. They've appeared in a lot of urban grocery stores over the last 5 years or so, but I'm not used to seeing them in the suburbs (well, the ones that aren't super sketchy at least, and La Jolla doesn't seem to be in that category.)
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