In addition to the Sincerely signage, the other front door signs have all been redesigned for the new decor, and there's a new "welcome, neighbor" sign in the middle. Seems like Safeway/Albertsons is very interested in making themselves seem more local, in a similar way to what Kroger tried with the Neighborhood package in the 2010s. That (accurate) perception of being a faceless mega-corporation is something that both Albertsons and Kroger have struggled with around here, even with Kroger keeping the local QFC and Fred Meyer brand names intact.
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