The aisle markers in this package are a completely new design from anything Safeway's ever done before, featuring a wooden frame holding a panel with category plaques held on by pegs instead of the normal slide-in system. I really like the graphics across the top of the panels, which alternate between two different designs in a very similar style to the local flair murals. The aisle graphics aren't quite as local, but they definitely appear to have a Washington theme to them, featuring local icons from marmots to apples. The category markers lining the aisles are much less inspired, being one of the blandest designs I've ever seen from Safeway -- definitely a disappointment compared to everything else here.
Comments
Post a Comment