Most Safeways I've been to with this sort of layout (which is just most Safeways I've been to, I suppose!) just put the liquor signage on the wall above bread and rolls, but with this new decor I guess they decided to go all out and install a fancy hanging sign above the liquor aisle. This is another thing that looks like it was designed for stores with taller ceilings than this one (which would have to mean open-ceiling stores, since this store already has a pretty high ceiling), or perhaps the decor designers didn't talk to whoever was in charge of ordering the new extra-tall shelves for the liquor section, since it's all but impossible to see the full sign from any angle.
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