Farmer's Harvest

The "floating" produce signage across the grand aisle is much nicer than those tacky signs, but it's also much harder to read than Modern's floating signage thanks to the thin, complex fonts. I've always liked the floating signs in Modern, but this design clearly needs a backdrop (which would also solve the problem of the back of the liquor sign being visible from the grand aisle). The produce department itself is pretty similar to what most Safeways have these days, just with a different color of woodgrain on the displays (though the upright cases have the same style of signage as Modern, apart from the organic produce logo).