Why are those can lights not in a straight line

There's more of that Black Friday weirdness up here -- when I first saw the downstairs signs, I thought they might have been a weird oddity, but no, I guess it was something Macy's was doing at the time. I have no idea what that was about -- I can't remember if I tried to look it up at the time and didn't find anything, or if I just never remembered to look. The section on the left has nice newer carpet, but the right side has that same ugly beige stuff we saw downstairs.

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