De-escalation questions

I took this picture mainly because I'm not really sure what's going on here. Why is there a big sign for an escalator you can't use? (This is the same sign they use for the escalators you can actually use!) Why is there an enclosure around the bottom of the escalator when none of the upper floors have these? (And isn't it a bad idea to have a door that might close -- especially one that swings inward -- at the end of an escalator in the first place)? What's the deal with the Black Friday ads in July?? I have no clue, but at least they got the correct teams for the sports section on the right -- that's never a guarantee these days.

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