Fresh Cuts (of produce, not meat)

For some reason that I'm not going to even attempt to understand, the produce department is the only one in this store to get a cool backlit sign -- all of the others are just plain silver lettering like the "fresh cuts" sign (a phrase that makes me think of meat rather than produce) on the left. The bullet points under the sign are also unique, and are reminiscent of Albertsons' Supervalu-era decor packages -- about the only thing in the entire store that ties back at all to anything Safeway or Albertsons ever did.