Looking back at this, arguably this isn't actually a cut-through actionway, since all of the store's aisles are on one side of it! It seems wrong to call it the "front" actionway, though. Notice the strangely large space between the egg case and the start of the produce department -- I completely missed it at first, but it will become relevant later.
I don't think I've seen the Sincerely ads along the top of the frozen endcaps before. I feel like they didn't think through the phrase "emotional support pint" as much as they should have -- even as someone who doesn't drink, talking about a pint immediately makes me think of beer, not ice cream! (Maybe if I actually bought fancy ice cream that comes in tiny containers I would think differently, but still.)
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