The aisle markers here feel like an alternate-reality version of the Lifestyle v2.1/Lifestyle v3 design, being basically the same but with a third different type of woodgrain finish (a greyer, rougher look compared to the light wood of early Lifestyle v2.1 or darker wood of Lifestyle v3). The plastic toy trucks for sale on top of the frozen cases are a bit odd -- Safeway likes to sell random seasonal merchandise like this, but toys aren't a common product for them.
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