Stepping inside, it's immediately clear that the new Heritage package has a very different aesthetic than the current Safeway decors I'm used to (Modern and Lifestyle v3), with its bold colors and graphics. To me, it feels like a direct evolution of
the Legacy package (which isn't surprising, since they were designed by the same company and likely the same people), with perhaps some influence from the
PF&H era in terms of the heavy use of the Albertsons logo as a graphic element. It's not exactly my aesthetic, but it still looks quite nice.
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