I'm not sure I trust the quality of this store

In front of the Clicklist room/former additional electronics space, Fred Meyer added this corny "Brands you love/Quality you trust" sign. This seems like a bad slogan from a transitory advertising campaign, but according to Retail Retell, this is a standard part of Artisan -- though in Krogers, it's normally blue (I guess that makes sense -- Kroger's logo is blue, while Fred Meyer's non-logo is red) and elsewhere in the store (they probably just stuck it here since they had blank wall space). Behind the sign is some really bad fake-brick wallpaper. 

I really don't get why Fred Meyer loves leaving little alcoves like this when they wall off departments along the front wall. They do that with the old Playland spaces too. It really makes it blatantly obvious how there's something walled off here, whereas just putting the new wall in line with the rest of the wall would make it look much more cohesive.