Turning towards the back of the store, I've ended up back in health and beauty again. The shelves here look bizarre and messy, with the various different sizes of lit panels and things stuck onto the shelving -- I know the beauty section isn't my thing, but I don't remember any other store looking quite so chaotic! Hanging above is another one of those Urban Mix hexagon clouds, which don't entirely fit in with Artisan, but still look nice.
Beauty departments aren't my area of expertise either, but the displays look quite bland. Compare this to, say, Target where I know Target puts a lot more emphasis in their makeup displays. Even the regular Krogers around here look a little more fancy in their beauty aisles. It really seems like Fred Meyer could step up their game here, but maybe beauty buyers don't really care about fancy displays. I really wouldn't know.
ReplyDeleteOn another note, I was made aware of the presence of this small Safeway-turned-Tom Thumb (in other words, Safeway-turned-Safeway, lol) in urban Dallas today. I really like what Safeway has done with this store. It's certainly colorful if nothing else, but I like it. What do you think about it? Small stores like this seem more like a NW thing than a Texas thing, lol. https://goo.gl/maps/Mh9jM4TMmuNEVhw88
Yeah, I have absolutely no clue about beauty departments!
DeleteThat's an interesting store -- it looks extremely small even by Northwest standards (about the size of the former Capitol Hill micro-QFC), especially since it appears to be a relatively modern store in a suburban area. Normally the only tiny stores you see around here are very old (1960s or older) and in either urban or rural areas.
In terms of the decor, that's what I've been calling "colorful Lifestyle v2". As far as I know, it was only briefly used in the mid-2010s, only in the southwest (I didn't know it was as far east as Texas), and possibly only as a refresh of existing Lifestyle v2 stores. It might just be my favorite decor of all time! That comes with the big caveat that I've never seen it in person, though (it never made it to Washington or Oregon).