Garden

Not sure if it's an Artisan quirk or another contractor screwup, but the garden sign doesn't have the photo panels that the other major department signs have. I honestly think I like this look better! The diagonal panels on the end (normally covered up by the pictures) are a nice bookend to the main part of the department sign. They probably should have put it in front of the column with the info sign, though...

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  1. That Garden Shop sign (the grassy looking one) looks pretty good even if it is a bit generic. There's nothing about it that looks Kroger or FM to me, but then again, Artisan isn't a thing here so I'm not at all used to it.

    I'm not sure if TG&Y ever had locations in the NW, but I have a new guest blog post at the HHR about TG&Y's attempt at an upscale discount store in the 1980s, AIM For The Best Stores, that failed quite miserably after just 13 locations opened after their big expectations. The idea of an upscale discount store is interesting and it would have been interesting to see how these stores compared to other so-called upscale discount stores like Target and Venture. I'm not sure how Fred Meyer would have fit into things as far as being mainstream or upscale. Anyway, you might like seeing some of the vintage ads I have on here as well!

    https://houstonhistoricretail.com/2021/05/26/exploring-vintage-ads-aiming-for-the-best/

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    1. Yeah, I don't know if anything about Artisan seems particularly Fred Meyer-y to me!

      I've never heard of TG&Y or Aim for the Best, but that doesn't mean anything since they're before my time! Anyway, Fred Meyer these days is certainly (trying to be) an upscale-discount store, but I think that's a relatively recent development -- maybe even post-Kroger, but I'm not sure on that.

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