I quite like how this store put these designation signs above some of the doors, even if (as in this case, since there were multiple 4th Ave entrances) they weren't always the most useful. It's just a nice touch. I'm sure the practice was copied from the entrance signs that some mall department stores have, but here they went to the extra effort of customizing them for the actual store, which is something that will always earn points in my mind!
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