On the other hand, the vertical sign on Pike St has lettering, but for some reason they chose to install tiny horizontal lettering instead of larger vertical lettering that would be much more visible. Target also replaced the bullseye on the awning with a new one on the wall (where the "order pickup" sign used to be, something that never made sense since the pickup counter was at the other entrance). I suppose the wall mounting makes more sense for visibility, but it doesn't look as nice as the awning mount.
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