Media, toys, and tech -- was this poster custom-designed for this store?

The guide sign for the low-ceiling section was replaced in the remodel with this new guide poster of sorts. I know that media, toys, and tech are often in a similar area in full-size Targets, but it seems odd to see them all on the same poster like they are here, since you'd think there would be enough wall space to go around. That's what makes me wonder if this is something specific to this store, but that seems weird so maybe I'm just making things up. It will be interesting to see if this gets swapped out periodically like normal Target posters sometimes are...