Fit Market category markers

The Fit Market also has its own special category markers, though sadly they aren't all that different from the standard 2012+ style -- just shrunk down, with the text squeezed even further to allow for a tiny Fit Market logo on top. I do think the text on these looks a good bit more modern than the standard, though.

The endcap topper in the background encapsulates much of this store's promotional signage style -- goofy sayings in a mixed sans-serif/cursive font style. I'm not sure what I think of all that (well, I am sure that I don't think highly of the sayings), but it's certainly better than a lot of what Kroger has used in the past...