No no no no no

I'm not sure why, but I still have a visceral reaction to the "Freddy's" branding that Kroger keeps using these days. I was just in Portland, the home of Fred Meyer, and the Freddy's branding was even stronger there, so maybe it's more authentic than I was giving them credit for. Who knows 🤷‍♂️

Also, pretty sure that's an L in "shopping"...