Here's a closeup shot of one of those aisle markers. The black and woodgrain scheme certainly doesn't scream Target, and the overall look is kind of cheap in my opinion, but it's still better than a lot of what their principal competitor puts out! One very strange design choice, though, was to have the category plaques aligned differently on the different sides of the sign. I'm not sure whether the goal was to have them center- or edge-aligned, since they're all over the place in every store I've seen them in so far -- there's a reason most stores have the text in each individual plaque centered!
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